In 2009, SILVERTIP founder Kelvin Murray was invited to contribute stills and video content to the ‘Ocean layer’ of Google Earth.  This is a philanthropic project that aims to increase public awareness of the wonders of the underwater world, and in doing so encourage its conservation and protection.

The project was initiated after Dr. Sylvia Earle, legendary ocean researcher and National Geographic Explorer-in-Residence, made a ‘wish’ for influential organisations and individuals to make a concerted effort to protect the planet’s life support system – the oceans.

Kelvin became involved with this project while contracted to Lindblad Expeditions, who work in partnership with National Geographic.  Diving some of the most remote locations on the planet gave Kelvin the opportunity to film a wide range of incredible underwater life.  He also works alongside other individuals and organisations to promote their work through Google Earth, recently supporting deep sea coral reef research projects by Heriot-Watt University and the University of Plymouth.